Digital client communications are here to stay. However, while we need to embrace them to avoid falling behind, we must remember that the human element to all digital communication is the key to real engagement.

Here are our top 3 tips for connecting with your clients digitally.

Tip 1: Listen closely and add value

Some of your clients may be digitally gifted. However, others might not be accustomed to using all the online tools available—now is the time to show that you’re there for them. By helping them navigate the complexities of the digital world and making it easier for them to connect with you, you can cement your client relationships. For example, you can create simple user guides to help them access your digital communications.

Tip 2: Keep clients updated and informed

Do you have a regular newsletter? If you don’t, it might be time to consider creating one. In addition to sending a newsletter to your clients, consider posting blog updates on your website and social media channels. This will ensure your clients can access your information and updates via the digital channel of their preference.

Tip 3: Be responsive

With digital communications, there is the expectation a response will be reasonably quick. Make sure you only open the digital channels of communication you can keep on top, your main priority being those in which your clients recurrently communicate with you. For example, if you are more likely to get emails to respond to your newsletters rather than comments on your website blog, disable the comment’s feature for your blog and direct comments to your email. That way, you have a single channel you can keep on top of, which is also the one preferred by your clients.

Now that you have some pragmatic ways to connect with your clients, remember it is not about quantity but quality. Make sure all your communications—online or offline—really add value for your clients.


Did you know?

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